Icon Illustration
Data Visualization
Redesigned Home Page / PDP
Outcome: A changed perception of the quality of Brita products and developed trust in the brand.
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Art Direction
Design System
Redesigned Shopfiy Site
Outcome: Increased conversion rates, reduced bounce rates, and increased organic traffic and relevance.
User Journey
Competitive Analysis
Re-designed Member Account Page
Re-designed Churn Flow
Outcome: An increased amount of annual payment plan members and a decreased cancelation rate.
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